Role: Associate Creative Director
Medium: Print, Digital, Animation
Anyone who has been to a casino knows that promotions are a huge part of their marketing mix, and are far more prevalent than executions that are just designed for building brand awareness. These promotions, for the Cherokee Casino Group are intended to put the dollar amount to be won first and foremost, but are also designed to be bright. fun and eye-catching.

The animation at the bottom was utilized to promote live music at Hard Rock Casino in Tulsa, OK, and featured on their massive 60' x 20' pylon sign at the property entrance.
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