Role: Associate Creative Director, Photoshoot Director
Medium: Branding Evolution, Digital, Print
Medium: Branding Evolution, Digital, Print
Cherokee Casinos are an Oklahoma based chain with 9 locations around the state. They also own the Hard Rock Casino in Tulsa, which is where the campaign name "Live Your Greatest Hits" comes from.
The Cherokee team loved the name so much, that they made it the overarching brand awareness campaign, which I was tasked with updating by developing a new look and planning and executing a photo shoot to generate assets for use in 2022.
A visual "frame" was utilized to capture the focal emotion without compromising the rest of the image or the people in each shot.
The Cherokee team loved the name so much, that they made it the overarching brand awareness campaign, which I was tasked with updating by developing a new look and planning and executing a photo shoot to generate assets for use in 2022.
A visual "frame" was utilized to capture the focal emotion without compromising the rest of the image or the people in each shot.
