Role: Art Director
Medium: Specialty Mailer
Medium: Specialty Mailer
As part of a promotion to highlight a new destination property, Hyatt Hotels requested a direct mailer to their top rewards members with a special offer delivered by USB in order to increase tracking. The design, in which the USB is embedded in a removable mock hotel key card utilizes a matte black finish with Hawaiian accents highlighted by a spot-gloss finish. This gives the mailer a high-end, luxury feel.
Mailer Exterior
Mailer Interior