Role: Concept Developer, Art Director
Medium: Print, Campaign
Medium: Print, Campaign
"Anchors Up" was a concept developed in response to an RFP from the island nation of Antigua & Barbuda. A bastion of sailing and sailing culture, the concept revolves around the idea of casting aside doubt, worry, stress and inhibition in favor of finding your own truth out on the open sea.
Brand Anthem Copy
Brand Anthem Copy
There is an old mariners proverb that says you can keep a ship in harbor, but that's not what ships are meant for. Likewise, neither are our lives meant to be kept in the relative safety of what we already know. Like the ships, we as humans are meant for more. Meant to venture out and discover what's just over the horizon, or just around the furthest-most point. So cast your fears aside, unfurl the main and trim the jib, it's time to answer the call of "Anchors Up."
Alternate Marks
