Role: Concept Developer, Art Director
Medium: Print, RFP Campaign
Medium: Print, RFP Campaign
The nation of Panama, unlike some of the more trendy and travelled destinations in Central America such as Belize, Mexico or Costa Rica, is a land of uncharted wonders, with hidden gems awaiting discovery around every turn. This campaign was meant to utilize copy related directly to the emotion or feeling portrayed in the stunning imagery that can be found all over the country of Panama.
