DELAWARE NORTH NATIONAL PARK CENTENNIAL CAMPAIGN
Role: Art Director
Medium: Campaign, Print, Digital Banners
Medium: Campaign, Print, Digital Banners
As a primary vendor for many of our great National Parks, DNC wanted to piggyback on the “Find Your Park” Centennial campaign the NPS put out on their own. Two very different approaches were developed, and, although very well received, the project was shelved as a result of the client losing the bid for many of the higher profile parks to another vendor.
100 EQUALS CAMPAIGN
100 EQUALS CAMPAIGN
This campaign centered not only on the vast scale of our National Parks, but on the difficulty a single human being has in comprehending both the size and scope of the landscape, but the sheer length of time covered by a century. By highlighting the largess of these numbers, not only do we as park visitors revel in the grandiosity of the parks, we find solace and meaning in just how small we truly are in comparison.
