Role: Concept Developer, Art Director
Medium: Campaign, Print, Digital
Medium: Campaign, Print, Digital
Each National Park managed by DNC, as well as the numerous properties that they operate around the parks is a varied and unique as the next, each with different visitor demographics, goals and objectives going forward year over year. Below are executions for 3 of the marquee parks in US.
SHENANDOAH NATIONAL PARK
Shenandoah National Park is one not only one of the premiere locations in the lower 48 to view stellar features like the Milky Way Belt, it has a staff that features some of the most knowledgeable astronomers in the National Park Service.
SEQUOIA & KINGS CANYON NATIONAL PARK
Sequoia and Kings Canyon National Park was among the favorite of such conservation legends as John Muir and Theodore Roosevelt, and both often travelled with a sketchbook in which they would make drawings of the natural wonders around them, and make scientific notes of their surroundings down to the smallest detail. This concept is meant to evoke the feeling of seeing these places for the first time, and connecting the present reality with the wonder and care of the past.
NIAGARA FALLS STATE PARK
Although not a National Park, Niagara Falls is one of the most iconic natural wonders in North America. It is one of the only DNC properties that is in an truly urban area, and yet, while most view the beauty and power FROM the Canadian side of the falls, looking back on on the natural, American side, this campaign is meant to highlight just how close you can get to the falls from the US side of the border.
