Role: Sole Writer, Concept Developer, Sr. AD
Medium: Print/OOH, Campaign
Medium: Print/OOH, Campaign
Knife & Flag creates quality aprons for craftspeople of any trade. The aprons are custom designed for high-level production, made to last, and a stylish accessory that keeps people talking. While the client liked the “gritty” look and feel of their original launch campaign, they felt that it might be turning off some of the less “hardcore” potential customers, and were looking for a social campaign that held to the rationale behind their original branding, while simultaneously making the brand a bit more approachable than the prior work.
This concept, “Artfully Crafted,” refers not only to the time, attention and detail that Knife & Flag put into their aprons, but to the time and attention to detail that those who use these aprons put into their creations. Whether they are bakers, barbers metalworkers, mechanics, or purveyor of any other craft, at their heart each is an artist, creating works of beauty to be both beheld and utilized.
The brand campaign was awarded a GOLD in the "Integrated Graphic Design" category from the 2018 International Indigo Awards.
