Role: Concept Developer, Art Director
Medium: Print, Campaign
Medium: Print, Campaign
A family of high-end, all inclusive resorts AND an element on the periodic table, Palladium is a Spanish based company in search of an awareness and tactical campaign to launch their brand to the American market. Utilizing the equity from the colloquialism “the element of…” and the imagery of the periodic table of elements that resonates with the target market, the art direction on this campaign is meant to capture the emotion of the image, and utilize the selective color to show how that feeling can be found at Palladium.
